“God so loved the world,” (as we read in the Evangelist) “that he gave his only begotten son, that whosoever believes in him should not perish, but have everlasting life. For God sent not his Son into the world to condemn the World: but that the world through him might be saved.” And “I came not to judge the world, but to save it the world.” Here the motive from which the gift of Christ is derived is common love. The word World cannot be taken for the elect only: for then it will be as if it had been said, God so loved the elect, that he gave is only Son, that whosoever of them that belief in him should not perish. The world that Christ came to save, was that world in which he came; and that comprehends both believers and unbelievers: and in the same place, it is divided into them that shall be saved, and them that shall be damned: and there should be no force of reasoning in the latter place, if the world did not comprehend unbelievers under it.
Thus these passages are urged for universal redemption. But the principle texts speak plainly of the days of grace, when God sent his Son into the world, and when according to the prophesies and promises made before, the Gentiles were to be called to the faith, added to the church, and received into Covenant.
And the world is taken communiter & indefinite, for the world, as it is opposed to the Jewish Nation alone, not universaliter pro singulis, for every man in the world of what time or age soever, or of this time special. The sense then is, In the fullness of time, God manifested so great love unto the world of Jew and Gentile, not of the Jew alone, That he gave his only begotten son, and in the Ministry of the Gospel, seriously invited them to believe, and entered into Covenant to bestow life and happiness upon the condition of their unfeigned faith on Jesus Christ. As God loved Israel, whom he chose to be his peculiar people under the Old Testament: so in times of grace he extended his love to the world of Jew and Gentile. And as amongst the Jews, so much love to the body of that nation , as to enter into Covenant with them, and vouchsafe unto them the means of grace, but unto some he showed more special love, so as to call them effectually, and make them heirs of salvation: In like manner in the last times or days of the New Testament God manifest so much love to the world, as it is opposed to the Jewish Nation, as that in the ministry of the Gospel he entreated them to be reconciled, and entered into a Covenant of Peace with them: but unto some he bare and manifested a more peculiar love, in that he called them effectually and made them heirs also.
John Ball, A Treatise of the Covenant of Grace, (Published by Simeon Ash, Printed by G. Miller for Edward Brewster on Ludgate hill neer Fleet-Bridge at the signe of the Bible, 1645), 209-210.